EASY MOBILITY is a novel approach, even if not entirely groundbreaking. The goal is to provide mobility alternatives for people living in large cities who contend with constantly congested streets.

The concept is simple: a special scooter that folds down to fit into a medium-sized case, which can be stored in a vehicle's trunk. Many people commute to city centers for work but would prefer not to drive when handling other errands downtown during their lunch break.

A user adopting this dual-mobility model can drive to work and leave their car in the parking lot. If they need to attend to matters a few blocks away from the office, they can use the scooter, which offers speed and comfort for short-to-medium-range travel.

The benefits include saving both time and money, as the user can travel faster without needing their car—and without the risk of getting stuck in traffic.

Ideally, the case containing the foldable scooter stays in the car trunk, removed only for use, recharging, or cleaning. For added convenience, the case features wheels and an extendable handle, much like standard travel luggage. This allows the user to take the case up to the office upon arrival and return it to the car before heading home.

The target audience likely consists of people aged 20 to 45–50 who work in busy areas of large cities, where using a car constantly for short distances near the workplace is impractical.

Another segment of the audience includes people who commute to the city center by subway and need a faster mode of transport for errands near their workplace. In other words, even without a car, a user can bring the scooter case to work or simply keep the scooter at the office to use specifically for work-related errands. Beyond the suggested use of alternative transport for commuters working in busy areas—storing the scooter in its carrying case—users may eventually discover other situations where the foldable scooter proves just as useful as it is in the city center.

Essentially, the product is a scooter adapted with secure, durable hinges, allowing it to fold down—along with the helmet—to fit perfectly inside its carrying case.

Of the 13 main objectives outlined in the brief, EASY MOBILITY aligns with "improving quality of life" and "saving time and money."