The idea is to provide an adaptive content on the advertisement hoardings based on the vehicle users’ interest in the vicinity.

The schema is based on using existing technologies like telematics, smart phone connectivity and crowdsourced profile data to adapt the advertisement content.

The methodology is based on identifying profile of people, vehicles etc. in the vicinity of the hoarding. The profile shall be collected using telematics or smartphone connectivity.

Based on profile of the majority of users, the hoarding content shall be changed.

Data analysis shall be done based on individual data (driving pattern/car health/user health/user interests etc.) to provide predictive advertisement content.

The goal is to maximize the advertisement infrastructure utilization and effectiveness.