Data Protection Contact
SAE Media Group, a wholly owned subsidiary of SAE International, is headquartered in New York, NY, in the United States. You may contact SAE Media Group’s internal data protection resource if you have any questions or concerns about SAE Media Group’s policies or practices regarding Personal Data:
SAE Media Group
261 5th Ave, Suite 1901
New York, NY 10016, USA
Collection of Personal Information
A: Information You Directly and Voluntarily Provide to Us.
Magazine and Newsletter Subscriptions: If you provide your Personal Data to SAE Media Group to subscribe to one of SMG’s magazines or newsletters or if you sign up to become a registered user of any website operated by SMG, you will be required to provide certain information as part of the subscribing and registration process. This information will include your first and last name, email address, and business address. We may also request that you voluntarily provide other information, such as your phone number, professional demographic information, and information about your company as it relates to SAE Media Group’s products and services. This information is used to communicate with you, to design content and activities that we believe would be of interest to you, and to ensure that SAE Media Group will not violate any applicable U.S. sanctions in providing you access to SAE Media Group’s goods and services. If you wish to opt-out of receiving these communications from us, please follow the instructions contained in an applicable communication you receive from us and submit a request.
Webcasts: SAE Media Group may host events that include both live and on-demand Webinars, Tech Talks or Dynamic White Papers. If you register for a SAE Media Group webcasts, we will collect your first and last name, email address, business or home address, professional demographic information, and information about your company which we will share with the webcast’s sponsor partner.
Events and Conferences: SAE Media Group may host events that include in-person and virtual conferences. If you register for one of our events we may collect your first and last name, email address, business or home address, professional demographic information and the type of business you work for or with, which we will use to provide you with information and services associated with the events and share your information with the sponsoring partners.
White Papers and Site Registration: If you register as user of the website and/or register for access to a white paper, we may collect your first and last name, email address, business or home address, professional demographic information and the type of business you work for or with. We will share your information with the white paper’s sponsor partner.
Communications with SAE Media Group: If you communicate or correspond with us by email, through postal mail, via phone or through other forms of communication, we may collect the information you provide as part of those communications. For example, if you correspond with us through email, we may collect and store the email address you use to send the applicable correspondence and use it to respond to your inquiry; to notify you of SAE Media Group publications, webcasts or other services; or to keep a record of your complaint, accommodation request, and similar purposes.
B. Information We Automatically Collect from You.
We may automatically collect information about you when you use the Sites or our services. For example, if you access the Sites through a computer, we will automatically collect information such as your browser type and version, computer and connection information, IP address and standard web log information. If you access the Sites through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer. The information that we automatically collect from you is used to enhance the performance of SAE Media Group’s Sites.
We may automatically collect information from you when you use the Sites using “cookies” and other similar technologies, such as web beacons. Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. The cookies are not able to execute code or access other information stored on the computer. Web beacons are transparent pixel images that are used in collecting information about website usage, email response and tracking.
Information that may be collected by cookies when you use the Sites may include, without limitation:
- the pages you visit within the Sites;
- the date and time of your visit to the Sites;
- the amount of time you spend using the Sites;
- the Internet Protocol (IP) address used to connect your computer to the Internet; and/or
- your computer and connection information such as your browser type and version, operating system and platform.
This information is collected to enhance site performance and end user experience. You can set your browser to reject cookies or to notify you when you are sent a cookie. To learn more about your ability to manage cookies and web beacons, please consult the privacy features in your browser.
SAE Media Group will not associate identifiers from cookies or similar technologies with sensitive identifiers about you, such as race, religion, sexual orientation or health.
C. Information Collected by Third Parties through Third-Party Links and Content.
D. Information Collected by Third-Party Analytics Services.
E. Personal Information Provided by Third Parties.
We may receive personal information about individuals from third parties. Our third-party partners may also share your personal information with SAE Media Group when you sign up for events, webcasts or other activities through the applicable partner.
Use, Sharing and Retention of Personal Information
A. How We Use Your Information.
SAE Media Group uses personal information for the purposes described at the time of collection, including subscription order processing or registering you for webcasts or white papers, and to otherwise process your requests or address your inquiries. SAE Media Group also uses your information, as permitted by law, to provide you with information about SAE Media Group, our products and services or other products and services in which we believe you may be interested. If you wish to opt-out of receiving these emails from us, please follow the instructions contained in an applicable email you receive from us, which will allow you to opt-out of receiving these types of email communications from us. We may also use your personal information to tailor your experience at our Sites, to compile and display content and information that we think you might be interested in, and to provide you with content according to these preferences. SAE Media Group may also use this information to help us understand your needs and interests, to better tailor our products and services to meet your needs.
B. How We Share Your Information with Third Parties.
Third-Party Service Providers. We may share your information with vendors or third parties who deliver or provide goods and services or otherwise act on behalf of or at the direction of SAE Media Group. These third parties may include, for example, our third-party technology providers and webcast providers and partners, product-fulfilment companies, and third-party event hosts, hotels for conference registrants, sponsors, co-sponsors and exhibitors. These third-party service providers will only have access to the information needed to perform these limited functions on our behalf. If you do not wish to have your information included in an attendee list or to receive information from sponsors, co-sponsors and/or exhibitors, you can express your preferences when you register for events or you may contact SAE Media Group directly to
Third-Party Partners Sponsors and Advertisers. We may use personal information collected to send out targeted email promotions on behalf of our carefully selected Partner Sponsors or Advertisers who provide products and services to the engineering marketplace.
Response to Subpoenas, Court Orders, Government Requests or to Protect Rights and to Comply with Our Policies. To the extent permitted by law, we will disclose your information to government authorities or third parties if: (a) required to do so by law or regulation, or in response to a subpoena or court order or any other enforceable governmental request or order; (b) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or (c) we believe that you have abused the Sites by using them to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws. You should be aware that, following disclosure to any third party, your information might be accessible by others to the extent permitted or required by applicable law.
C. Information for Individuals Located in the European Union.
Legal Basis for the Processing of Personal Information from European Union (EU) Residents and Citizens
If you reside within or are a citizen of the EU, our processing of your personal information will be legitimized as follows: (i) Whenever we require your consent for the processing of your personal information such processing will be justified pursuant to Article 6(1) lit. (a) of the EU General Data Protection Regulation 2016/679 (“GDPR”). This article in the GDPR describes when processing can be done lawfully.
(ii) If the processing of your personal data is necessary for the performance of a contract between you and SAE Media Group or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b).”). If this data is not processed, SAE Media Group will not be able to execute the contract with you.
(iii) Where the processing is necessary for us to comply with a legal obligation, we will process your information on basis of GDPR Article 6(1) lit. (c), for example complying in the fields of employment law.
(iv) And where the processing is necessary for the purposes of SAE Media Group’s legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f), for example to detect fraud.
Transferring Personal Data from the EU to the United States of America (US):
European Union Data Subject Rights
The EU GDPR and other countries’ privacy laws provide certain rights for data subjects (these are persons that can be identified).
If you wish to confirm that SAE Media Group is processing your personal data, or to have access to the personal data SAE Media Group may have about you, or have other questions, please contact us at
You may also request information about the purpose of the processing; the categories of personal data concerned; who else outside SAE Media Group might have received the data from SAE Media Group; what the source of the information was (if you did not provide it directly to SAE Media Group); where the personal data is stored and how long it will be stored. You have a right to correct (rectify) the record of your personal data maintained by SAE Media Group if it is inaccurate. You may request that SAE Media Group erase that data or cease processing it, subject to certain exceptions. You may also ask SAE Media Group for your personal data to be supplemented or updated, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. You may withdraw your consent for the processing of personal data or the further processing of personal data by SAE Media Group at any time. You may also request that SAE Media Group cease using your data for direct marketing purposes. In many countries (including EU countries), you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how SAE Media Group processes your personal data. When technically feasible, SAE Media Group will—at your request—provide your personal data to you or transmit it directly to another controller. You have the right to receive your personal information in a structured and standard format.
Reasonable access to your personal data will be provided at no cost to SAE Media Group, subscribers, registrants, conference attendees and others upon request made to SAE Media Group at
D. Information for individuals located in California.
CALIFORNIA RESIDENTS' PRIVACY - California Consumer Privacy Act (CCPA)
Under the California Consumer Privacy Act (CCPA), residents of California have the right to know and access the personal information about them that is collected and shared. California residents can request access to this personal information, or that this information be deleted.
CA Residents may opt-out of the selling/disclosure of personal information to third parties for the third parties’ direct marketing purposes OPT-OUT
CA Residents may also contact us for such information, or to opt-out by phone or by email:
CALL 1-866-354-1125 to make your request by phone.
E. Security of Your Information.
SAE Media Group uses reasonable physical, technical and administrative measures to safeguard personal information you provide through the Sites or in connection with SAE Media Group’s products and services. Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, SAE Media Group cannot guarantee or warrant the security of any information you transmit on or through the Sites and you do so at your own risk.
F. Data Storage and Retention.
Your personal data is stored by SAE Media Group on its servers, and on the servers of the database management services SAE Media Group engages, located in the United States. SAE Media Group retains data for the duration of the customer’s or member’s business relationship with SAE Media Group and otherwise as required under applicable law. Personal data will be kept for no longer than is necessary for the purposes for which your personal data are processed. We will retain your personal data as long as you require SAE Media Group services so that we can provide these services to you.
If you are located in or a citizen of the EU, at the moment you cancel your SAE Media Group subscription or withdraw your consent for the processing of your personal information, all your personal data received and stored are erased if no longer needed by us, unless we are required to retain this personal data by law or to comply with our regulatory obligations. In such a case, we will only keep this personal data for as long as necessary. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact our data privacy resource at
SAE Media Group is a professional publisher with products, services and websites that are not directed to children under the age of 13. SAE Media Group does not knowingly collect personally identifiable data from persons under the age of 13 (COPPA - The Children’s Online Privacy Protection Act). If you are a parent of a child under 13, and you believe that your child has provided us with information about him or herself, please contact us at
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
To be in line with Fair Information Practices we will notify you via email within 72 hours should a data breach occur.
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
Questions, Concerns or Complaints
261 5th Ave. Suite 1901
New York, New York 10016