Entrant Profile

Peter Chen

Location: Shanghai, Shanghai China

Company: Dow Performance Silicones

Profession: Scientist

Inspired by: LuxSense™ was inspired by customers who want luxurious products that are also sustainable by every measure: animal-free, long-lasting, environmentally-friendly production. LuxSense™ uniquely uplifts all four senses: 1) Sense of SIGHT (bright colors, attractive surfaces that are easy to clean..); 2) Sense of TOUCH (excellent haptics of shiny-feel soft touch, skin friendly..); 3) Sense of SMELL (inherently odor free, low VOC,..); and 4) Sense of SUSTAINABILITY (no plasticizer, no harsh solvents in manufacturing, animal welfare,…).