Entrant Profile

Michael Pickholz

Location: Oxford, Michigan United States

Company: MaterialWerks, LLC.

Profession: Engineer/Designer

Inspired by: Seek to achieve design simplification, distill design elements and functions to achieve simplest, most straightforward solution to the issue at hand. Simplest is usually "Best". Understand WHY something is done as opposed to HOW. HOW is convention - the way it is normally done - while understanding WHY opens the door for creativity, to think fully "outside-of-the-box"...