Entrant Profile

Chris Olufeso

Location: Melbourne, Victoria Australia

Company: ISnIR

Profession: Business Owner/Manager

Number of times previously entering contest: never

Inspired by: My inspiration came from wife who suffered a traumatic childbirth, that restricted her mobility and ability to care for our newborn daughter. Like all other parents, we also bought a conventional cot for our daughter but struggled with moving her in and out of the cot. My wife, who had complications with her C-Section was told not to bend or lift our daughter to avoid the risk of tearing. My elder mother had to move in to assist us but she also struggled with back condition, which only worsened. This prompted me to create an ergonomic cot and Upzeez was born. We undertook thorough market research while designing this product. It was then that I discovered a severe void in the babycare market for mothers with physical disabilities.