Coca-Cola Audio/Video Player

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Most beverage companies earmark a large percentage of their budget for advertising because all of them know the power of advertisements. Companies use advertisements as part of a marketing program to increase sales of their products and services. Advertising plays a different role at different stages of the marketing process helping to raise awareness of a product or service, generating leads for a sales force or selling directly. In other words, the advertisement can brainwash society into using a specific product.

Coca-Cola audio/video player is an app for android phones and PCs. It does what all the video and music players do. What makes it special is that it plays the video or the audio while advertising the Coca-Cola brand. For example, its short cut is the end of a Coca-Cola cup, when you open it opens in such a way the process advertises Coca-Cola brand, the seek button is Coca-Cola bottle laying horizontal and when its 0.00.00 time it is full ml and as time goes the cup will start becoming empty and the same is true for increasing the volume.

This app was designed to be used for the Coca-Cola Company but it can be changed or adapted for any other company if anyone wishes or is interested in the idea.

For more information, please visit https://www.globalinnovationexchange.org/innovation/coca-cola-audio-vido-player

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  • ABOUT THE ENTRANT

  • Name:
    Anteneh Gashaw
  • Type of entry:
    individual
  • Profession:
    Engineer/Designer
  • Anteneh's favorite design and analysis tools:
    Catia and autocad
  • Anteneh belongs to these online communities:
    https://www.linkedin.com/in/anteneh-gashaw-777276b
  • Anteneh is inspired by:
    I have dedicated my life for invention and research because not only I have big dreams but also it is my only way out of poverty. We all have a talent we know or did not find out yet. Mine happens to be inventing. I discovered this talent of mine when I was in second year student during my university life. Starting from that point everything seemed not important except creating new ideas. So, until now I have invented more than 50 inventions which are new to the world and the rest are intended for Ethiopia that will change the life of many people including mine. But because of poverty, theft and many reasons I could not manage to make it. But all that matter is I will never give up. I will invent until and after I become successful. That makes me a strong entrepreneur. My skills are aided with a mechanical engineering degree on design, production and sales expertise. You can find some of my inventions via https://www.herox.com/crowdsourcing-community/antenehgashaw-123126
  • Patent status:
    pending