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Most beverage companies earmark a large percentage of their budget for advertising because all of them know the power of advertisements. Companies use advertisements as part of a marketing program to increase sales of their products and services. Advertising plays a different role at different stages of the marketing process helping to raise awareness of a product or service, generating leads for a sales force or selling directly. In other words, the advertisement can brainwash society into using a specific product.

Coca-Cola audio/video player is an app for android phones and PCs. It does what all the video and music players do. What makes it special is that it plays the video or the audio while advertising the Coca-Cola ...

A small group of scientists in Fairfax, Virginia has combined the best scientific principles from its study of cold fusion over the last 25 years into a unique design for the prototype cold fusion generator discussed below.

Innovation: The system’s reaction chamber and heat exchanger/boiler are key subsystems depicted in the enclosed illustration. This design is novel and presents the following important advances over the current state-of-the-art:
(a) utilizes pressurized hydrogen and deuterium gas and proton-deuteron (p-d) reactions that occur more easily in a cold fusion environment than other types of nuclear reactions.
(b) it is designed to produce 200 kilowatts (kW) of heat, which can be converted into mechanical horsepower sufficient to run an automobile or power homes ...

Products with marketing campaigns exist, striving to accurately meet the desires of purchasers.
Imagine: A quality beverage with recipes of historical nature, updated to construct a recognizable reputation. The innovation dominates in the target market.
Problem: For novices and consumers alike, choices vary in campaign and form. For example, expiration dates indicate freshness. With scientific innovation, products extend their lifespan. Language evolution identifies these markers. As we have come to find, eskimo’s have 20+ words for snow in varying states. All may leave a person wondering; what’s the difference?
Solution: Upon conception, color changing vodka was not just meant to increase quality of life in the 21+ leisure marketplace, but also allow its audience to deconstruct the inherently scientific ...

Because of poor visibility due to water turbidity caused by planktons, suspended impurities, etc., undersea image enhancement has specific difficulties. More turgid water gives images more of a green hue.

This project is about using a different color beam to cancel the color green hue that makes pictures blur when taking underwater pictures. As stated by the client, when divers take a picture the green hue color found underwater will make the picture blur.

Red and green cancel each other as do yellow and blue. When red and green a mixed together the produce yellow, not reddish green. Further, when yellow and blue are mixed together they cancel each other.

Therefore by installing a red beam that can cover ...

The Tumble Thruster Module (TTM) concept utilizes the high energy reaction of igniting a solid cartridge of Magnesium (Mg) together with injected Xenon(II) Floride (XeF2). The resulting Mg/XeF2 (also known as MAX) propellant combination stems from a 2008 paper on spectra research of the high energy density material by Ernst-Christian Koch [1]. The TTM combines the solid rocket motor with a controlled additive in a system also known as a hybrid rocket. This variant of the hybrid rocket is non-throttlable meaning once ignited the reaction continues until all the reactive propellant combination is burnt. What is controllable is the total amount of additive propellant introduced to the system prior to ignition and as a result the amount of energy ...

Here we present a modification in the elevator (lift) which can easily harvest the waste energy when the lift will be in operation, which will be due to the Recyclable Triboelectric materials. This modification increases the energy efficiency of the building. There is waste of energy during the up and down motion of an elevator and some amount of this energy can be easily harvested by this modification in the elevator.

Here we will be introducing the concept of Triboelectric Nanogenerator. Basically, triboelectric nanogenerator is a concept of generation of electricity by having rubbing action between two triboelectric materials or either when they come in contact and separated, there is an electron transfer between these materials, which can be ...

Energy is one of the main currencies in our world. One of the sources of energy is solar power. Since it is a renewable power source, countries all over the world are adopting it primarily among wind power, geothermal and hydropower. Scientists all over the world are always desperate to find ideas on a new power source and increase the efficiency of the existing ones. This project proposes a new concept on increasing the performance of solar panels by utilizing photons better than the existing solar panels. The current (flat) solar panels efficiency is very small compared to the space they take and cost spent on manufacturing and maintenance. Basically, solar panel work using sun rays to produce electric ...

It is common knowledge that a conrod which converts reciprocation of the piston into rotation of the crank is essential for a reciprocation engine. However, a conrod causes side thrust loss and hinders building a fuel-efficient engine. As a solution to this multi-decade problem, we propose our conrodless engine based on our own “Z mechanism” technology.

“Z mechanism” is an alternative mechanism to the piston-crank mechanism. It separates the reciprocation motion of a piston into the horizontal X direction and the vertical Y direction resulting in a rotational motion. We have been applying this proprietary technology towards solving common problems prevalent with the piston-crank mechanism such as energy loss, friction heat, and vibration.

We have developed three engine prototypes ...

According to https://thewaterproject.org/water-crisis/water-in-crisis-ethiopia, Ethiopia is located in Africa's Horn where drought and politics are two leading causes of water shortage. In a study conducted by Water.org, they found that "42% of the population has access to clean water supply" and only "11% of that number has access to adequate sanitation services". In rural areas of the country, these figures drop even lower, resulting in health problems in the villagers as well as their animals. There is a lack of water in Ethiopia and the Horn of Africa. There can be many reasons but the most common one is wastage. This design solves the major water wastage of car wash service. As seen in the attached pictures, the common car ...

Towards a standardized and flexible mix of transportation and pluggable architecture. Use of standard steel cargo container dimensions for the construction of personalized transit rooms. The rooms would be moved using an independent robotic motor unit and elevated to z-heights by architecturally incorporated rack and pinon designed system powered through the motor unit. When not at a remote location it would be integrated into the home unit as an extra room. The user experience would be similar to walking into a room from home and using the room as normal until at arrival at destination walking through the same door would open to the new location. Can be outfitted as a stand alone micro-residence for low income individuals and ...

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